Production Logo.

This is the very first production logo we created, the feather itself has slightly been softened, and the typography we used follows a movement which mirrors the feathers movement. The typography colour has been faded in a way which adds a softness to it again relating make to the feather image. This is not my favourite production logo because it is very basic and there is no dimension to it or fading of colours or graining of the image. 

This was the second production logo we designed; from the first design we realised the different elements we had to consider to create a production logo which was the opposite to the first one we designed. Firstly we began by strengthening the dimensions of the feather making it more darker adding further depth to it- which we did not achieve in the original design. Also we added graining over the entire logo this give's an essence of the silent movie era. I thought it would be a good idea to use a typography which resembled an earlier period therefore I chose a font which looked like it had been hand written with ink; the typography also has a motion to it which follows the feathers shapes. A criticism of this design was that the heavy graining could have a harsh effect on the eyes. 

By coming to the conclusion that the heavy graining on the image is harsh on the eyes we used a different effect where there is a focal soft point in the middle of the images and the brightness gets darker towards the corners of the production logo.Firstly we began by strengthening the dimensions of the feather making it more darker adding further depth to it- which we did not achieve in the original design- as we did in the previous design.

With each of the previous production logo's we used a white background with black imagery and typography; in this design we used a negative effect to vary our possible options. The typography resembles the different strokes of the feather. In this design we were able to incorporate all the different elements we realised from our first few designs. The contrast of the white on the black creates a softness to the image without losing the sharpness on points of the feather. So far this is the design which we are most likely to use in our opening title sequence as it fits in with the whole look of the sequence.    

This was our next attempt at a production logo, we had the idea to relate the logo to the genre of our film, so we used a dark ash grey to create a dark mysterious mood to begin the title sequence. As in previous designs we chose to use a typography which mirrors the movement of the feather, as for the colour of the font we chose a slightly lighter version of the grey we had used for the feather- first we used the same colour but found that the writing could sometimes be lost in the background; but by using the lighter colour we were able to make the production name stand out against the black background. 

This was our final design for a possible production logo; in previous designs we had used a dark background with lighter imagery. So, in this design we went back to our original design with the lighter background and then chose a varying grey for the feather and writing. We used a soft effect on the image  of the feather as we thought it created a pleasant effect as it had done on the first and third designs. As for the typography, we juxtaposed the previous idea of having the font mirror the movement of the feather and chose a sharper type of typography; although bearing this in mind throughout the different letters there are breakages which could show some of the strokes in the feather.